“If Your Company Isn’t Good at Analytics It’s Not Ready for AI” — #ROOMn2018
Tag Archives: English
Do you really need a DMP in 2018?
A couple of months ago, I was discussing with two business contacts of mine about their plans and priorities for 2018: they had to decide about strategic investments, and they asked my opinion about choosing and implementing a DMP for their business. This got me thinking. Well, it’s 2018, and DMPs are so 2016…
Histoire sans paroles
Starcom uses Adobe Media Optimizer to run Samsung’s UK Paid Search
See how Starcom MediaVest Group optimizes paid search advertising using Adobe Media Optimizer for Search within Adobe Marketing Cloud for Samsung UK.
What can the Adobe Marketing Cloud do for you?
Condé Nast, fashioning quality brands.
Leading magazine publisher uses Adobe Marketing Cloud to reach its core audiences and boost revenue for the company and advertisers through optimized content and experiences.
Let’s get this party started!
Google’s NEST acquisition is not about the Internet of Things
Forget everything you’ve read about why Google buying NEST is all about the Internet of Things. No. This acquisition, for a mere $3.2bn in cash, is clearly rooted in the real economy. And here is why.
More than 10 years of blogging… and counting
I was kind of surprised the other day when I realized that my former employer was kind enough to let live my 10 years old blog… Ten years of blogging: It’s been an interesting journey.
I Forgot My Phone (video)
I Forgot My Phone: A touching two minutes video about how we loose touch with our relatives and we’re not living the present.
Agreed: Social Media Listening is not the same as Research
Earlier today I found an article titled “Social Media Listening is Not the Same as Research”. Though I do agree with the title, I kind of disagree with the rest. Here is my take on this, and I also explain where Social Listening can bring real value to businesses.