“If Your Company Isn’t Good at Analytics It’s Not Ready for AI” — #ROOMn2018
A couple of months ago, I was discussing with two business contacts of mine about their plans and priorities for 2018: they had to decide about strategic investments, and they asked my opinion about choosing and implementing a DMP for their business. This got me thinking. Well, it’s 2018, and DMPs are so 2016…
See how Starcom MediaVest Group optimizes paid search advertising using Adobe Media Optimizer for Search within Adobe Marketing Cloud for Samsung UK.
Condé Nast, fashioning quality brands.
Leading magazine publisher uses Adobe Marketing Cloud to reach its core audiences and boost revenue for the company and advertisers through optimized content and experiences.
Forget everything you’ve read about why Google buying NEST is all about the Internet of Things. No. This acquisition, for a mere $3.2bn in cash, is clearly rooted in the real economy. And here is why.
I was kind of surprised the other day when I realized that my former employer was kind enough to let live my 10 years old blog… Ten years of blogging: It’s been an interesting journey.
I Forgot My Phone: A touching two minutes video about how we loose touch with our relatives and we’re not living the present.
Earlier today I found an article titled “Social Media Listening is Not the Same as Research”. Though I do agree with the title, I kind of disagree with the rest. Here is my take on this, and I also explain where Social Listening can bring real value to businesses.