Do you really need a DMP in 2018?

A couple of months ago, I was discussing with two business contacts of mine about their plans and priorities for 2018: they had to decide about strategic investments, and they asked my opinion about choosing and implementing a DMP for their business. This got me thinking. Well, it’s 2018, and DMPs are so 2016…

Agreed: Social Media Listening is not the same as Research

Earlier today I found an article titled “Social Media Listening is Not the Same as Research”. Though I do agree with the title, I kind of disagree with the rest. Here is my take on this, and I also explain where Social Listening can bring real value to businesses.